The clothes you buy from the rack are made to fit a generic body, with measurements that are close to average. However, nobody is one size fits all.

Each person's measurements are slightly different, so when shopping off the rack, the best you can hope for is usually a fit that's "good enough."

But by tweaking off-the-rack purchases before using it as a sample for made-to-order making, your garments fit perfectly at a fraction of the cost of true made-to-measure.